5 Proven Methods to Improve Member Acceptance Rates for Health Risk Assessments

July 6, 2016

5 Proven Methods to Improve Member Acceptance Rates for Health Risk Assessments

Health plans benefit when they know more about the health of their members. This is the simple logic behind using a comprehensive Health Risk Assessment (HRA) to increase prevention, education, and quality care for their members. The first step is getting members to understand and embrace the benefits of a comprehensive HRA. In this regard, let's explore 5 methods to improve member acceptance rates for health risk assessments.

 

Initial Outreach Letters

The initial outreach letter to your members is an important first step. Send them a simple letter as the first part of an outreach campaign. A letter is a tangible item that's harder to forget about, and reaches people on a deeper level than an email would. All vital information would be contained in the letter for members to investigate further with online resources, and/or connecting through emailing, writing, or calling.

Many members will respond to this initial letter, which requests they schedule a health risk assessment. Simply explaining to them the benefits of prevention and early treatment of health concerns will lead many to take HRAs. Those who don't initially respond will be familiarized with the outreach and be more accessible in future efforts.

 

Text Message Outreach

Depending on the member population, text messaging might be a more effective approach to initial outreach. An interactive and tailored text message, preparing the member for a call about scheduling an HRA can be a successful tool in improving member knowledge of plan offerings and increase acceptance rates.

A 3-month mPulse Mobile study of 17,000 newly enrolled members found that 91% of members found that the text messages sent to them improved their overall knowledge of their health plan services. These results suggest that when members receive timely information regarding the benefits provided to them, individuals feel more empowered to make decisions in terms of their health care.

 

Incentives

Health care plans can offer monetary and nonmonetary incentives to members for completing an HRA. These could come in the form of discounts, gift cards, or even points. Whatever strategy is employed, incentives can be an effective method of getting members to take HRAs.

Good health and disease prevention are the unseen benefits of an accepted HRA.Giving members facts and information about the prevention of diseases through an effective outreach becomes a powerful incentive in itself. But of course, discounts and money are more powerful ways to get members to complete HRAs.

 

Educational Online Resources

Educating members about health risk is an important method to use for many different goals. Preventing diseases, reducing medical costs, improving membership engagement and quality star ratings, are all goals of educating members about their health. Of course, educating members also increases their likelihood of taking HRAs.

Most members are familiar with the Internet and are comfortable with using online resources to learn more about HRAs. When you offer online resources that explain the process and benefits associated with it, members will be more inclined to accept and complete an HRA.. Education leads to prevention, and early treatment improves health and lowers costs for everyone.

Online resources should offer members education and information on completing comprehensive HRAs. Basically, for members who prefer to investigate and use online resources, a quality and appealing place for them to learn more about HRAs should be available.

 

Offer Options

Health plans must be innovative in the ways they approach their hard-to-reach or high risk members. Members are more likely to engage with their health care plan when options that work for them are provided.

Giving members the choice between completing the HRA in the comfort of their own home or a convenient retail clinic can improve member acceptance rates. In fact, when presented with two different service location options, MedXM showed a 42% increase in member acceptance.

 

Summary

Many different methods can be used to achieve high membership acceptance rates for HRAs. The 5  discussed are effective methods in engaging members and getting them to complete comprehensive HRAs. HRAs are very important in efforts to: implement successful screenings, risk stratification, and gain overall strategies to benefit health care plans and their members.

Comprehensive HRAs and leadership in preventative care technology work together in helping health care plans strategically improve their ratings and services to members. Over the years, we've perfected the methods we use to engage members, including how to achieve high acceptance rates with members completing our HRAs. Please contact us today to learn more about how we can improve your membership acceptance rates for HRAs.

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