5 Benefits of Offering Osteoporosis Screenings to Members

May 9, 2016

There are key benefits associated with offering osteoporosis screenings to your members. The idea is to “kill two birds with one stone” and increase member satisfaction while improving your bottom line. In honor of National Osteoporosis Awareness and Prevention Month, we will explore the five benefits of offering osteoporosis screenings to your members.


MedXM Osteoporosis Screening Video.

Membership Engagement

Osteoporosis is a serious risk for older members, according to the National Osteoporosis Foundation there are 54 million Americans with low bone mass. This low bone mass means these individuals are at an increased risk of developing osteoporosis. To put this in perspective, approximately one in two women and one in four men age 50 and older will experience a broken bone because of osteoporosis.

Health care professionals have a golden opportunity to reach a large population base of their members by offering routine osteoporosis screenings.

Members notice when you make an effort to engage, especially in the form of a free service that ultimately benefits them. Offering convenient and effective osteoporosis screenings to members is a great way to increase membership engagement and prove that you care about their bone health. Health care providers can also use this engagement opportunity to provide better care for members in general, with other important health risk assessments.


Membership Satisfaction

Member satisfaction improves when health plans take a customer centric approach. When the plan’s main focus is to build trust and loyalty by better serving member needs, overall satisfaction increases significantly. An element of trust can be gained through regular screenings.

In-home or in retail clinic osteoporosis screenings can create exceptional member experiences to improve member contentment. When members receive care in the home or at a local retail store they frequent, they recognize the effort their plan is making to get a better understanding of their health.

Screenings will educate, prevent, and bring awareness to this serious disease. In the end, members who are made aware of the seriousness of osteoporosis, will be satisfied knowing their health care provider cares for their overall well-being. There's no better way to bring awareness for osteoporosis, than to provide convenient BDM testing for your members.


Population Health Management

Osteoporosis is responsible for an estimated two million broken bones per year, yet nearly 80 percent of older Americans who suffer bone breaks are not tested or treated for osteoporosis. Do your part to lower these findings and offer your members osteoporosis screenings that will help detect the disease. While improving your members’ care and lowering costs are at the forefront of most health screening programs, it is critical to think of ways to improve overall population health. In doing so, we can increase the quality of care and lower costs across the entire nation.


Quality Score Improvement

CMS defined the Osteoporosis Management Star Ratings as “Percent of female plan members who broke a bone and got a screening or treatment for osteoporosis within 6 months.”

For a plan to earn 5 stars in the osteoporosis management measure, 67% of female MA enrollees 65 and older who suffered a fracture must have either a bone density test or be prescribed a drug to treat or prevent osteoporosis in the six months after the fracture.

Health plans spend a great deal of time working to improve the rates of osteoporosis screenings. By working with MedXM and offering in-home osteoporosis screenings to their members, one health plan was able to improve their Osteoporosis STAR measure rate by 150% and went from 3 Stars in 2015, to 4 stars in 2016!


Prevention Equals Lower Costs

Prevention of osteoporotic fractures starts with identification and management of disorders that contribute to falls, the prevention of falls, and reduction of the impact force of falls. Therefore, prior to a needed osteoporosis screening after a fall, it would be wise for health plans to initially evaluate their at risk members’ homes for falls risk.

If falls risks have not been assessed and a fall, break, or fracture has occurred, an osteoporosis screening can help prevent future incidents. The early detection or prevention of osteoporosis can significantly lower costs for your plan; this is due to the simple fact that osteoporosis is responsible for $19 billion in related medical costs each year. Prevention and lowered costs are much more attainable when providing at-risk members routine osteoporosis screenings.



Celebrating National Osteoporosis Month this May is easier when we're taking effective measures to educate, prevent, and treat the common disease. MedXM understands the importance of these measures, and has created effective screening strategies to accomplish them.


Save money and boost membership retention by working with MedXM to conduct osteoporosis screenings. To learn more, please contact us today.


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