3 Ways to Collect Patient Feedback and Improve Health Plan Engagement

May 6, 2019 Jeanette Stern

Making your health plan better is a careful process of outreach, consolidation, and using technology that works. You are constantly striving to increase patient health and engagement in the health plan since day one. And in that pursuit, nothing is more helpful than honest patient feedback. Wouldn't it be grand if patients gave you a heads-up every time an aspect of their health plan made them feel less engaged, or every time their health flagged in time for a check-up?

Of course, reliable patient feedback is something we usually set aside as a wish. Most patients are resistant to giving feedback. Medical care is not something we expect to be asked our feedback on, though it is also a field where patient feedback is of the utmost importance to provide good care. Doctors and program directors have tried all sorts of things to collect patient feedback, and today we're here to discuss three methods that have yet to be tried and that might just work to get you an influx of new feedback from existing patients.

Response Cards with Meal Plans

The first and least technological of our trifecta of patient feedback has to do with meal plans. Many care programs offer meal delivery for those in their care who no longer cook for themselves. Meal plans are usually for the elderly, but not necessarily depending on the types of cases your health plan takes in. So every time you deliver a meal, you take the last tray and leave a new tray of food ready to be eaten. And on that fresh tray: a response card.

Response cards are something most of us have seen a few times in our travels and restaurant explorations, so it won't seem alien to your older patients to find one. The key is to keep it casual. Consider even including a pen or pencil to make it easy to fill out the feedback card while patients slowly enjoy their meal. Then, when the tray is packed up and returned for the next one, you can collect the card and soon have an entire friendly system to collect feedback on various health plan points distributed and collected with the meals.

Smart Home Voice Surveys

The second and highest-tech way to collect feedback is through technology that is only just now becoming truly mainstream: Smart homes. Smart homes controlled by Alexa or Google Home have unique capabilities and can be given new skills by any capable app developer. Smart homes not only respond to verbal commands to change the lights, they can also be used for communication. A feature which is particularly useful for patients who don't do email or have vision problems.

Using a custom smart home skill, you can set up patient smart homes to introduce feedback time, then to ask a series of audible questions. The patients will then be able to speak their answers to your feedback survey. These will be recorded and sent back to your office as a completed patient survey without ever having to use live human hours or ask your patients to fill out any tedious paperwork.

Mobile App Participation Rewards

The third way to collect feedback is one that could now work on members of every generation, from the top to the bottom: App reward points. If your mobile app counts patient participation points in any way, providing feedback through your mobile app seems like the ideal way to make the most of those points. Mobile app features that are fun and rewarding will encourage users to log in more often and participate in any questions, surveys, or messages that your health plan headquarters cares to send.

By integrating your feedback surveys into the mobile app, and offering digital reward for doing so, you can turn your app-focused patients into a constant source of detailed feedback and motivate others to begin logging in to answer surveys as well.


Every health plan strives for excellence. To provide better care to patients, to make it easier for motivated patients to thrive, and to keep unmotivated patients alive and in the loop anyway. Feedback is exactly what you need to know if your methods are not only effective, but appreciated. Using these methods and many more, you can increase the amount of useful feedback you receive each year. For more health plan engagement insights, contact us today


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