3 Ways a Health Care Provider Liaison Can Increase Member Engagement

April 4, 2016


Increased member engagement in healthcare is a plus for everyone involved; the provider, the member, and the liaison who orchestrated the initiative. Engagement can lead to healthier members, improved outcomes, health insight, lowered costs and member retention.


Here are three ways a health care provider liaison can increase member engagement:


Convenient Outreach


The first step in engagement comes from the health care provider liaison’s ability to connect, inspire and motivate the health plans members. Highly monitored and regulated outreach centers can coordinate care for health plan members. The ability to connect with members via telephonic outreach allows for greater engagement and member understanding of the services offered to them.


When offering any type of health service, it is important to first educate the member on:


  • The importance of obtaining the health service

  • What will happen during a visit

  • Notification that results will be sent to their PCP

  • Follow up

  • Scheduling of appointment for in-home or retail clinic service


Members are more likely to engage in their health care when they are educated on the benefits available to them. When they feel their health care provider is giving them the information they need to take a proactive approach to their health, telephonic outreach can go a long way in improving member engagement.


In addition, members can find answers to health provider questions and become educated on their benefits. By providing an outreach center resource for members, health care providers can free up time and focus on quality improvement and big picture strategies. The ability to answer questions is key for member retention, and also helps in providing timely service for overall better health prevention and care.


Preventive Health Care Assessments

With Health Risk Assessment and screening services offered by a healthcare provider liaison, healthcare providers can gain the quality data necessary to meet the needs of their members. In-home or retail clinic based health assessments allow health plan professionals to gather important data on each unique member and their needs.


By asking important questions through clinically based health assessments, health plan professionals can provide better personalized care to increase engagement and improve health outcomes.


A health care provider liaison can help health plan professionals and members get to know each other better through preventive health care assessments. The assessments and their gathered data are imperative for health plan professionals in analyzing their members effectively to meet the needs of their members.


Education, Behavior Modification, and Early Detection

The final benefit provided by a health care liaison to improve member engagement is the promotion of education, behavior modification, and early detection. Through comprehensive services and a vast network of medical doctors, nurse practitioners, physician assistants, and technicians a health care liaison can improve outcomes for everyone.


Health assessments and other health screening services are designed to bring attention to health problems the member may be experiencing. From the conversation or results, the medical professional is able to create solutions and recommendations for follow up care. Often times, members are unaware of subtle symptoms where early detection and proactive measures can lead to better outcomes.


By focusing on education, behavior modification, and early detection: preventative measures can be taken, which significantly reduce the costs of health care providers.



By hiring an expert liaison service, health plan professionals are offering their members better service overall. This will lead to better health, retention, and profitability.


Having a liaison service allows for health plan professionals to connect to members where they're at. Filling in the void of communication and knowledge, a liaison can smooth out relations between a health care provider and its' valuable members.

Hopefully, these three ways highlighted have provided some insight into how a liaison can increase member engagement. To learn more, please contact us today.



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